![]() ![]() Today it sells 400,253 copies a year, an increase of 3.7% year on year. When Good Housekeeping, published by the National Magazine Company, was launched 81 years ago it had a print run of 100,000 and sold out. Over the past year its sales have gone up by 7.6% to 283,025 - an extra 20,000 copies every month. The latest magazine circulation figures for January to June show that Woman & Home, published by magazine giant IPC, has recorded its fourth consecutive circulation increase. Instead of defining them by age, they now define them by attitude. As a result, the two main titles targeting forty-something women - Good Housekeeping and Woman & Home - have adapted to speak to an ever more diverse group. ![]() Gone are the days when the publishers of magazines for this age group could predict their readers' lifestyles. A forty-something woman might be on her third marriage or she might have just given birth to her first child, she might be a grandmother, or she might still be single. Forty is Madonna, it is Sex and the City's Kim Cattrall, it is domestic goddess Nigella Lawson.
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